The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require...
Curation
Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally...
CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry's largest...
Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data...
The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great...
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new...
The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next...
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025? The post Curation Critics...
Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners...
The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build...