CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help...
Customer
In 2023, $ 247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items...
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into...
Iris Meijer is familiar with the chief marketing gig at large mobile telecoms. She held senior and CMO roles at...
In the last quarter of 2023, Americans spent an estimated $ 285.2 billion buying goods and services online. That's up...
AUCKLAND, Today: In an era of privacy concerns, first-party data offers advertisers a chance to redefine brand connections and gain...
In the past 18 months, the use of artificial intelligence has become increasingly commonplace, with businesses across all industries beginning...
Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm. WhatsApp Business...
Mighty Ape, the Kiwi online retailer, has moved up from its 10th place standing last year to claim the top...
Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their...