Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into...
Customer
Iris Meijer is familiar with the chief marketing gig at large mobile telecoms. She held senior and CMO roles at...
In the last quarter of 2023, Americans spent an estimated $ 285.2 billion buying goods and services online. That's up...
AUCKLAND, Today: In an era of privacy concerns, first-party data offers advertisers a chance to redefine brand connections and gain...
In the past 18 months, the use of artificial intelligence has become increasingly commonplace, with businesses across all industries beginning...
Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm. WhatsApp Business...
Mighty Ape, the Kiwi online retailer, has moved up from its 10th place standing last year to claim the top...
Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their...
A brand's approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries...
Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may...