Amid a push for supply path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting...
Cutting
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off...
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better...
As Google Analytics prepares to excise the IP address from its product, it’s a sign of which way the privacy...
Adaptogen-enhanced water, ashwagandha and booze-free booze is in, while plant-based meat is ... out? A new report from Brightfield Group...
The Poisoned Apple Apple has been secretly buying app download ads on behalf of apps as a way to secure...
It's been called The Great Poultry Crisis of 2021, with the American food industry blaming everything from underperforming roosters to...
A U.K. tribunal has ruled against former creative agency JWT, now part of Wunderman Thompson, in a case that claimed...
Nostalgia for Burger King’s much-loved BK Chicken has sparked a new campaign, with the brand acknowledging it hasn’t been cutting...
Gaming apps are getting better at beating install fraud. Just 3.8% of paid installs are fraudulent among gaming apps, according...