Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven...
DataDriven
Unilever is three months into a major structural reorganization and still early in a years-long plan to reshape its company...
The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. In...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Polaris, one of only several Black-owned TV networks, debuted in October on VIZIO’s streaming service, WatchFree Plus. But Polaris was...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: “The power of data-driven attribution compels you!”...