April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Polaris COO Clark On Why CTV Requires More Original Content And Data-Driven Advertising

Polaris, one of only several Black-owned TV networks, debuted in October on VIZIO’s streaming service, WatchFree Plus. But Polaris was 20 years in the making before the VIZIO deal. Former digital news and MTV exec Rahman Dukes launched Polaris as a media outlet for stories by BIPOC (Black, indigenous and people of color) creators andContinue reading »

The post Polaris COO Clark On Why CTV Requires More Original Content And Data-Driven Advertising appeared first on AdExchanger.

AdExchanger