The Super Bowl is an advertiser’s biggest opportunity to reach a massive audience. But at roughly $ 267,000 per second,...
Dead’
On the latest episode of AdExchanger’s The Big Story podcast, our associate editor – and this week’s guest host –...
The elimination of many remaining Privacy Sandbox APIs come six months after third-party cookies got a reprieve in Chrome. Adweek...
Bid collision is a song of the past. Go ahead, use multiple retargeting partners. Just make sure they’re different in...
You can't keep a good owl down: Duolingo's owl mascot Duo, who met his demise on Feb. 11, has apparently...
The cookie is already gone. The budgets have shifted. All the howlers screaming about Chrome’s road map for deprecation are...
It's the summer of 2023 and our team is putting the final touches on a 100-page social playbook for a...
The new The Walking Dead spinoff is going to the dogs, and AMC Networks wouldn't have it any other way....
Over the last 14 years, Walking Dead chief content officer Scott Gimple has built one of the most formidable franchises...
Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus...