Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more...
Deal
Stock media provider Shutterstock is set to acquire the Giphy from Meta in a deal worth $ 53 million. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audiences Worth Waiting For Criteo announced the “next...
With the help of creative agency MetroEXP, Wendy’s NZ is highlighting its new ‘Everyone’s Your Mate’ campaign which leverages its...
Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for...
Financial services firm Ally is partnering with Disney for a sponsorship package that puts gender equity front and center. The...
Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros....
Fox Sports gets to keep Major League Soccer on its networks, striking a four-year linear rights agreement with the league....
As part of a plan to consolidate its SSP partners, Horizon Media struck a deal with PubMatic Monday. By reducing...
After a dramatic courtship between Unity and ironSource, Unity put a ring on it. The merger closed on Monday. The...