Megan Thee Stallion has quite a few branded endorsements under her fashionable belt, but her latest deal has to be...
Deal
This is part one of a two-part deep dive series on the changing face of attribution. Facebook’s had a tough...
The race for scale among identity providers is on as the internet's major platforms gradually pull the chord on the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fine Whine Google began arguments in the appeal of...
An up-and-coming futuristic sport is locking in a blockbuster sponsorship with a technology positioning itself as the currency of the...
TransUnion has agreed to plunk down $ 3.1 billion in cash to acquire identity resolution provider Neustar from private equity...
Following the successful delivery of the Rodney Times over the past four months, ReachMedia has been selected as the distribution...
Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help...
The arms race to acquire subscribers for streaming services is well underway. ViacomCBS’s total streaming subscribers jumped 6.5 million, for...
Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based...