The WNBA headed into the playoffs in 2022 with its most-watched regular season in 14 years. As the longest-tenured women's...
Deals
Why wouldn’t DSPs want to secure the best possible access to OTT inventory through programmatic while accessing the impression commitments...
Two years ago, shortly after the start of the coronavirus pandemic, Nike doubled down on what it referred to as...
The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WWD-See It To Believe It Ad tech is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected...
A few years ago, the word "influencer" meant something pretty different than what it represents today. In 2016, the Instagram-focused...
Will Meta “GIF Up” GIPHY? Facebook parent company Meta is in the hot seat again. The Competition and Markets Authority...
By Ben Kneen, Senior Director, Product Management, Xandr The identity world is fragmented. The death of the third-party cookie is...
The face-off that nearly caused a work stoppage, which could have ground most television and film production to a halt,...