Under US CEO Michael Epstein, Carat Leans Into Strategy Over Scale

Media agencies, especially those owned by big holding companies, have always relied on economies of scale to get the best pricing for clients. While scale is still important in a digital world, agencies are finding strategy is a better value proposition for brands trying to make sense of data and technology and apply it toContinue reading »

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SPO: How To Reduce The Cost Of Fraud To Zero

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. Header bidding has made it common for a buyer to see the same impression several times, as most publishers now offerContinue reading »

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Jerry Buhlmann To Leave Dentsu Aegis Network

Dentsu Aegis CEO Jerry Buhlmann will step down at the end of the year, after eight years on the job. He will be succeeded by Dentsu Aegis chairman Tim Andree, a former professional basketball player, who has been with the company since 2006 and will combine the chairman and CEO roles. Buhlmann – who willContinue reading »

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Cannes 2018: The Media Agency Ground Game

Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerned that the festival, which takes place every June along the beach in the south ofContinue reading »

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Dentsu Aegis Network Taps Index Exchange To Power M1

Dentsu Aegis Network said Tuesday it has added Index Exchange as a tech partner for its people-based marketing initiative, M1. M1 typically targets precise audiences. The Index Exchange wrapper will find more of those needles in the haystack. Publishers already using the Index Exchange wrapper must sign a contract with Dentsu Aegis Network before tappingContinue reading »

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Pitch Pressure: Marketers Demand More During Reviews – Even When It Comes Down To Price

Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in 2015. Since January, brands including Microsoft, Shell, Asda and Mondolez have put a collective $10 billion worth of media accounts up for review, according to research firm ID Comms. But this year, brands are puttingContinue reading »

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Fetch’s New US CEO Deals With Ongoing Uber Lawsuit

Since Guillaume Lelait was promoted March 20 from Fetch’s US managing director to its first-ever US CEO, he’s inherited a wealth of operations and clients. He’s also inherited an ongoing lawsuit with former client Uber. Last September, Uber sued Fetch for $40 million after accusing the agency of buying click fraud to take credit forContinue reading »

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Demystifying Agency Data Platforms

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Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, DentsuContinue reading »

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Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off

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Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers. These identifiers let Dentsu clients target more precisely, consolidate reach and frequency management around a single ID and optimize marketing spend. Advertisers get the benefits of walled gardens without the wall. The program, known asContinue reading »

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2017: The Year The Holding Companies Fell To Earth

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The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analystContinue reading »

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