Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
Dentsu Aegis Network
Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers.These...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...
Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a...