Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media...
Depends
AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data...
Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it...
For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool,...
There’s understandable anxiety about generative AI handling tasks that people used to do. But just because someone is using generative...
What is an "outcome?" According to Omnicom leaders, it depends on whether you're asking a brand's CMO or CFO. In...
Headwinds are blowing, but CTV is growing. Sound familiar? That’s because it’s become an oft-heard refrain from ad tech CEOs...
Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the...
In addition to freedom of speech and the press, the First Amendment of the U.S. Constitution ensures Americans have the...