Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on...
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Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for...
Advertisers are investing more in TikTok Shop two months after the products launched widely in the U.S., despite mostly lackluster...
TVNZ’s financial performance in FY23 has shown resilient fiscal stewardship in the face of challenging economic times. Although operational earnings...
IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic...
Ad buyers who asked YouTube not to run their ads on kids' channels saw that their ads ran in these...
It seems to be part of modern human behavior that when something is considered old and passe that people put...
The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended...
The global ad market will continue to grow in 2023, though traditional media formats have seen better days. Just ahead...
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media....