Podcast: Diaz Nesamoney On Creative Technology

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Jivox CEO Diaz Nesamoney talks about the state of creative personalization and his company’s journey. Jivox didn’t start life as a dynamic creative optimization (DCO) platform. Its first product was an interactive video overlay format, but when a market failed toContinue reading »

The post Podcast: Diaz Nesamoney On Creative Technology appeared first on AdExchanger.

Read more

Forrester: Creative Advertising Technology Evolves Toward Personalization

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, released Monday. Adform, Flashtalking, Sizmek and Google were ranked “strong performers,” while Adacado was listed as a “contender.” Vendors have tried to marry creative messaging to audience targeting for aContinue reading »

The post Forrester: Creative Advertising Technology Evolves Toward Personalization appeared first on AdExchanger.

Read more

Mindshare, Jivox And AppNexus Launch Solution To Tie Programmatic With DCO

AdExchanger |

Mindshare launched a service on Thursday designed to let programmatic planners automate targeting, which lets them create lots of segments quickly. The system, called ANNA, is still in beta and uses AppNexus’ demand-side platform (DSP) and a new API from dynamic creative optimization (DCO) platform Jivox. “Physically, you wouldn’t have time to sit in aContinue reading »

The post Mindshare, Jivox And AppNexus Launch Solution To Tie Programmatic With DCO appeared first on AdExchanger.

Read more