Why Launching A Podcast Network Was A No-Brainer For Turner

While Turner divisions like CNN and Bleacher Report have been producing podcasts for years, the broadcast giant never formalized a podcast sales strategy across its network. But with podcast advertising poised to double to $659 million by 2020, according to the IAB and PwC, it made sense for Turner to extend the reach from itsContinue reading »

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Podcast Upfront 2018: Networks Get Numbers To Back Up Their Shows

  If there’s one takeaway from the IAB’s fourth annual Podcast Upfront in New York City on Thursday, it’s that richer measurement has made podcast advertising more enticing to ad buyers. This year, Apple and Spotify began sharing more granular analytics with publishers, and the IAB released the 2.0 spec of its podcast measurement technical guidelines. “This willContinue reading »

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Dial Report And WideOrbit Team Up To Bring Radio Attribution Into The Digital Age

As media becomes more measurable, buyers are demanding tangible business results across every channel. Terrestrial radio is no exception. That’s why on Wednesday, radio attribution platform Dial Report joined forces with broadcast trafficking and sales platform WideOrbit to enhance its closed-loop attribution system for broadcast radio. “The collaboration with WideOrbit is making our data better,”Continue reading »

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Spotify Leaves AdsWizz Platform After Pandora Acquisition

Spotify has terminated its relationship with AdsWizz since Pandora acquired the programmatic audio platform for $145 million in March. Spotify confirmed the news Tuesday, shortly after Pandora’s second quarter earnings call. “We did sunset our partnership with AdsWizz,” said Spotify in an emailed statement to AdExchanger. “That being said, we remain dedicated to offering advertisersContinue reading »

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Spotify Hopes Programmatic Will ‘Dramatically’ Expand Margins

While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now brings in 20% of total ad revenue. In Q1, Spotify reported that its programmatic revenue grew 94% in 2017 but did not break out a figure. Spotify launched its self-serve platform, Ad Studio, in theContinue reading »

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The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains

The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. TheContinue reading »

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Spotify’s Programmatic Business Grew 94% This Year

In its first earnings report as a public company on Wednesday, Spotify said its programmatic revenue was up 94% year over year. It didn’t give a figure, however. “We’re seeing super fast growth of programmatic,” Spotify CFO Barry McCarthy said on the call. “That’s coming principally from developed markets, with the US far and awayContinue reading »

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Jelli Brings On A New CRO To Lead The Company’s Direct-To-Brand Push

Jelli said Wednesday that Rich Knopke will join the programmatic radio company as chief revenue officer. A 20-year digital media veteran, Knopke was previously CRO at video supply-side platform Genesis Media and SVP of sales at USA Today. He was also national VP of sales at Tremor Video (now Telaria) during the company’s IPO. KnopkeContinue reading »

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BBC Launches First-Ever Audio Ads On Podcasts

The BBC is testing audio ads for the first time in its 96-year history. The British broadcasting giant is partnering with podcast platform Acast to monetize inventory outside of the UK in a deal announced Tuesday. The ads will only run on podcasts accessed by international audiences. Because the BBC operates as a public serviceContinue reading »

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The Three Issues Keeping Brands From Going All-In On Podcast Advertising

The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that episode or whether they heard an ad. That makes itContinue reading »

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