AdsWizz CEO On Powering The Programmatic Audio Ecosystem

AdExchanger |

AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams from Cox, iHeartMedia, Spotify, Soundcloud and TuneIn Radio. As programmatic audio inventory grew, AdsWizz launched AdWave, a marketplace with more than 2 billion monthly impressions from 39 markets. AdWave hooks into majorContinue reading »

The post AdsWizz CEO On Powering The Programmatic Audio Ecosystem appeared first on AdExchanger.

Read more

Why Digital Hasn’t Killed The Radio Star

AdExchanger |

Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in the US, radio reaches 90% of the population, according to Edison Research’s Share of Ear, a quarterly study of consumer audio habits. Adults average 16 minutesContinue reading »

The post Why Digital Hasn’t Killed The Radio Star appeared first on AdExchanger.

Read more

Wendy’s Taps Spotify Branded Moments To Catch You When You’re Hungry

AdExchanger |

Quick-serve restaurants don’t involve much purchase consideration. You’re either hungry for a burger, or you’re not. “For us, it’s about reaching the right person at the time they’re thinking about making a decision,” said Brandon Rhoten, VP, head of advertising, media and digital marketing at Wendy’s. That’s why, to draw attention to its Double StackContinue reading »

The post Wendy’s Taps Spotify Branded Moments To Catch You When You’re Hungry appeared first on AdExchanger.

Read more

Ad Tech Vet Eric Picard Joins Pandora As VP Of Ad Product Management

AdExchanger |

Pandora is increasing its bet on ad tech. The streaming music platform will bring on Eric Picard as VP of ad product management to continue building out display and video products and lead its dive into programmatic audio. Picard is a longtime ad tech executive. In 1997, he launched Bluestreak, one of the first companiesContinue reading »

The post Ad Tech Vet Eric Picard Joins Pandora As VP Of Ad Product Management appeared first on AdExchanger.

Read more

Pandora Eyes Programmatic Audio In 2017

AdExchanger |

Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified. “We’re really excited about where programmatic goes in 2017,” Pandora Chief Revenue Officer John Trimble told AdExchanger on Tuesday at a company-hosted event in New York City.  “We’ve built a really strong business on the mobile side. We’re lookingContinue reading »

The post Pandora Eyes Programmatic Audio In 2017 appeared first on AdExchanger.

Read more