Inside iHeartMedia’s Push To Become A Key Destination For Podcasts

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Radio giant iHeartMedia has had a big first year as a producer and distributor of podcasts – and it’s ready to go deeper into on-demand audio in 2018. Since launching a dedicated podcast section in January, podcast listening has grown 60% on the iHeartRadio app. iHeartMedia is the second-largest podcast network ranked by measurement firmContinue reading »

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Pandora Admits Being Slow To Programmatic As Ad Revenue Flattens

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Gaps in Pandora’s ad tech stack slowed growth in the last quarter, CEO Roger Lynch said Thursday in his first earnings call since taking the helm. “One consistent theme I’ve heard from advertisers is that we don’t have all of the features they need to easily transact with us,” he said. “This is starting to have material impact on our revenue.” RevenueContinue reading »

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DAX Acquires AudioHQ, Adding US Presence For Programmatic Audio Platform

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UK-based Digital Audio Exchange (DAX) has acquired AudioHQ, a US-based digital audio sales rep firm that works with media clients like Major League Baseball, SoundCloud, TuneIn and Slacker. Terms of the deal were not disclosed. DAX is a programmatic audio exchange owned by UK broadcast giant Global and consisting mostly of UK-based media supply. ByContinue reading »

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Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic

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The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and it’s sure to be a hot topic at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share aggregated onlineContinue reading »

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Panoply Courts Big Brands With Audience-Based Podcast Buys

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Panoply, a podcast network owned by the Slate Group, hopes to attract big brands with the promise of audience-based buying. The podcast network teamed up with Nielsen in July to launch Megaphone Targeted Marketplace (MTM), an exchange that allows marketers to buy podcast inventory across audiences rather than individual episodes. Audience-based buying is nascent inContinue reading »

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Can Programmatic Be SoundCloud’s Next Big Revenue Driver?

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It’s been a tough year for SoundCloud. In July, the music streaming and discovery platform cut 40% of its workforce, or 173 employees, to keep the company afloat – for just another quarter. The company has long faced battles with music rights holders, an expensive problem that makes the streaming business tough to monetize. SoundCloud,Continue reading »

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Pandora Sees A Bump in Q2 Ad Revenue, But It’s Losing Active Users

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Pandora’s active listeners in Q2 declined 2.7% YoY to 76 million, the company reported on its Monday earnings call. That’s down from 78 million active listeners during the same period last year. To bolster its user base, Pandora will refocus its marketing efforts on getting users to sign up for its ad-supported tier and upgradingContinue reading »

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Podcasting Inches Toward Better Measurement With New IAB Guidelines

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Podcast advertising is getting a bit more measurable. The IAB Tech Lab updated its Podcast Measurement Guidelines on Wednesday to include definitions and best practices for measuring audience reach and downloads. The original guidelines, released in September, focused on defining ad delivery and how to count it consistently. “But podcast measurement is for more thanContinue reading »

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AdsWizz CEO On Powering The Programmatic Audio Ecosystem

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AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams from Cox, iHeartMedia, Spotify, Soundcloud and TuneIn Radio. As programmatic audio inventory grew, AdsWizz launched AdWave, a marketplace with more than 2 billion monthly impressions from 39 markets. AdWave hooks into majorContinue reading »

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Why Digital Hasn’t Killed The Radio Star

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Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in the US, radio reaches 90% of the population, according to Edison Research’s Share of Ear, a quarterly study of consumer audio habits. Adults average 16 minutesContinue reading »

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