Podcasting To Become A Billion-Dollar Ad Business By 2021: IAB-PwC

As more people increasingly listen to podcasts, the advertiser dollars are following. As a result, podcasting is poised to become a billion-dollar advertising business in the United States within the next three years. Advertising revenue earned by podcast creators grew an estimated 53% in 2018 to $479 million, according to the Interactive Advertising Bureau andContinue reading »

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Podcast Platform Acast Acquires Pippa To Grow Its Long Tail

The podcast industry is in flux, with more content moving behind paywalls and under big streaming platforms. Podcast hosting and analytics platform Acast wants to keep podcasts accessible across all listening apps. To do that, it’s acquired Pippa, another podcast hosting and analytics platform that works with independent creators, the company said Thursday. Terms ofContinue reading »

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How Google Plans To Grab Its Share Of Global Podcast Listeners

Google, a sleeping giant in the podcast space, is starting to open its eyes and stretch. Since launching its native podcast app for Android last June, Google has worked to improve podcast discovery, offered more titles and connected podcasts to its voice assistant and vast search business, said Zack Reneau-Wedeen, product manager at Google. “GoogleContinue reading »

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Broadcast Radio Giant Cumulus Joins DAX’s Programmatic Audio Exchange

Broadcast radio giant Cumulus Media is making programmatic audio sales a priority in 2019. Cumulus said Monday that DAX, the programmatic audio exchange owned by UK broadcaster Global, will be the exclusive sales rep for streaming and programmatic inventory across its 433 stations. Cumulus is the first terrestrial radio broadcaster to join DAX’s exchange, whichContinue reading »

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The Marketer’s Guide To Voice

“Alexa, find my consumers.” Brands are trying to crack the code on voice as automated home assistants take root in American homes. Voice is sure to be a big topic again at CES this year, as marketers descend on Las Vegas on Tuesday to learn about the latest trends in consumer technology. While speech recognitionContinue reading »

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2018: The Year Podcasts Grew Up And Programmatic Audio Took Off

Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio andContinue reading »

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EMarketer: Amazon Loses Share In Smart Speaker Space As Competition Rises

Amazon is losing its iron grip on the increasingly competitive smart speaker market. Amazon’s share will dip below two-thirds for the first time this year to 66.6%, according to a forecast released Thursday by eMarketer. Google will retain 29.5% of the market while other players like Apple, Sonos and Facebook capture the remaining 8.3%. ByContinue reading »

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Why SAP Launched A Branded Podcast To Bring High Tech To Life

While B2B marketers commonly rely on white papers and infographics, SAP is starting to embrace branding to stand out amongst consumers. But it can be tough for an enterprise tech company to connect with people in their everyday lives. So, SAP launched a podcast called “Searching for Salai,” a story about Leonardo da Vinci’s fictionalContinue reading »

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IAB Launches A Compliance Program To Improve Podcast Measurement

The IAB said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry and NPR are the first companies to be certified. The program is based on the IAB’s Podcast Measurement Technical Guidelines, which were released in December 2017 to provide the burgeoningContinue reading »

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Acast Raises $35 Million Series C To Fuel The Voice Revolution

Swedish podcast advertising and distribution platform Acast raised $35 million in a Series C funding round from a group of European investors. The latest round, announced Wednesday, brings the company’s total funding to $67 million. Acast, which operates in eight countries, will use the funds to expand into new and non-English speaking markets and developContinue reading »

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