Publicis Groupe will divest part of its health care unit, Publicis Health Services (PHS), to restore its balance sheet and...
Digital Marketing News
Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s...
Credit card loyalty programs are table stakes for banks – nearly every bank has one. Points often accumulate unused and consumers...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Easy Come, Easy Go Telco Ooyala’s management group has bought...
Facebook has been going full tilt since March to convince advertisers and consumers alike that it’s a safe platform on...
Martin Sorrell is bullish on Amazon.The platform will eventually reach $100 billion in ad spend, Sorrell, the CEO of S4...