Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads.This year, mobile made up...
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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.In The House Seventy-eight percent of ANA members reported having...
FreeWheel released the next generation of its ad exchange on Tuesday.The Comcast-owned ad server built off its legacy ad exchange,...
The switch to first-price auctions last year is causing programmatic buyers to pay more, according to research from media agency...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Hand That Fees Rubicon Project and the British news...
The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.”Which is why TV had...
As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed...