How many seals, accreditations, badges, consortiums, committees and standards can one industry support before it collapses under the weight of...
Digital Marketing News
Why is the industry still talking about linear vs. digital when to consumers, it’s all just content?That’s the question Donna...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Hand Over The Keys Facebook has confirmed that last week’s...
Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and...
MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent...
Without a way to calculate ad revenue per user, optimization is just an educated guessing game.“I wouldn’t call it a...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
RockYou specializes in acquiring down-and-out digital properties and managing them through their decline.The San Francisco-based company adopted that business model...