As part of a push to adopt a more digital, data-driven mentality, NCC Media hired Bob Ivins as the TV...
Digital Marketing News
Getting in bed with Facebook sometimes means waking up alone – and without your wallet.Social analytics platform Crimson Hexagon is experiencing...
After years of sitting on the programmatic-video sidelines, ESPN is tagging in.The sports network started selling video programmatically for the...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Race For 5G Verizon is in talks to partner...
AT&T reported Q2 earnings Tuesday for the first time since its $85 billion acquisition of Time Warner, which it has...
Verizon revealed Tuesday that it is taking a $658 million writedown for “product realignment” that is “mainly related” to Go90,...
IPG beat the holding company sector in Q2 with a strong organic net revenue YoY increase of 4.6% to $1.95...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.It was a long...
The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and...