“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Digital Marketing News
AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Direct Control Direct-to-consumer upstarts are giving established brands a run...
Federal Trade Commission members said during a House hearing Wednesday that the FTC does not have the authority to adequately...
Google was hit with a $5.1 billion fine by the European Union on Wednesday for antitrust practices around the Android...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.NCC Media may be...
Less than two years after Vector Capital sealed its $122 million deal to acquire Sizmek, the private equity firm is...
Video ad startup VideoAmp said Wednesday it has acquired Boston-based data processor IronGrid and partnered with Vizio’s TV data-selling unit,...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...