Facebook’s been doing the Cannes thing for several years, but this year was the second that execs from Messenger donned...
Digital Marketing News
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before.According to...
You know stuff is getting real when the consortiums start forming consortiums.Over the past two years, two scaled initiatives have...
Ad servers’ primary goal is to deliver direct-sold campaigns in full, so a publisher earns all revenue promised by the...
Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in the supply chain – it’s taking...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weed Whacks Influencers Influencer marketing has a fraud problem,...
MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers.While the agency founders’ culture has...
Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of...
The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of...