Apple just made a move under the radar that could cause third-party attribution providers to become obsolete.In late March, Apple...
Digital Marketing News
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fresh Perspective Oath CEO Tim Armstrong and Unilever CMO...
When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Killed The Video Star? Videology, a video ad...