This week on “The Big Story” we start by winding down the epic of Sizmek. The near-final chapter of this...
Digital Marketing News
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Apple dropped a mini bombshell Monday at its Worldwide Developer Conference: a privacy-safe logon button for apps.Positioned as “the fast...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Paid Influence Instagram is allowing brands to promote organic content...
When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into...
When Amazon acquired Sizmek’s ad server and dynamic content optimization (DCO) businesses last week, most of the attention fell on...
Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Paul Bannister, co-founder and executive vice...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Benioff Hearts MuleSoft Marc Benioff was effusive on the subject...