Last year, Group Nine Media, a holding company that owns publications including NowThis and Thrillist, created 23 360-degree videos on...
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Kiehl’s, a high-end cosmetics brand and the country’s third-oldest retailer, has traditionally prioritized experiential branding over broadcast or online ad...
Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Casting For Data In December, Apple began providing podcast...
The Federal Trade Commission will soon be populated by a completely fresh crop of appointees with no holdovers from the...
Let's start with a disclaimer: I'm no expert in GDPR (General Data Protection Regulation). If I were, I'd be billing...
Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers.These...
This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rob’s-Eye View Rob Norman, who retired as GroupM chief...
Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell.Terms of the deal, announced Monday, were...