Conde Nast wants to quickly build up its data science practice, so it acquired Lighthouse Datalab on Monday.In so doing,...
Digital Marketing News
When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month,...
When Facebook updates Ads Manager or tests a new ad placement, agencies – and even their account reps – are sometimes...
Turner Broadcasting’s new CMO, Michael Engleman, is on a mission to make TBS and TNT’s brand marketing engine much more...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up To BAT The programmatic market in China grew...
Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The cookie is under pressure.On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can...
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and...
Many large brands have in-housed advertising technology as part of a data-driven marketing overhaul. But for Marriott, the data-driven plan...