For agencies, managing and optimizing campaigns across walled gardens is no easy task.Because Facebook, Google, Snap, Twitter and Amazon each...
Digital Marketing News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Time Is Now Bloomberg went live Monday with...
More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...
Campbell’s Soup wants to help solve the daily “dinner dilemma” – that period between 3 p.m. and 5 p.m. when...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peltz On Board After winning a November recount, activist...
Podcast publishers, rejoice: At long last, Apple has released the beta version of its podcast analytics tool.In June, Apple said...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....