Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just...
Digital Marketing News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based...
UK-based Digital Audio Exchange (DAX) has acquired AudioHQ, a US-based digital audio sales rep firm that works with media clients...
“Managing the Data" is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The idea of accomplishing more together than apart sounds like a tagline for a social justice organization, but that’s what...
A year ago, the Democratic Party data-driven ecosystem, a network of consultants, liberal digital media agencies and campaign tech vendors,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot To Video LinkedIn is finally selling video ads:...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its...