Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP).The integration makes it easier...
Digital Marketing News
Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world.“Reporting on the impact of...
Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets.The company on Thursday rolled out a connected...
ViralGains, a video advertising platform, raised $13.5 million in a Series B funding round, the company said Thursday. The funding...
Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swing And A MissAmazon came under fire Tuesday for...
Facebook updated its targeting policies on Wednesday in the wake of the racist and anti-Semitic ad targeting scandal, first reported...
Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its...