Every vendor in the supply chain takes its cut before a CPM goes to work, and that includes a fee...
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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Killing The Messengers More brands are disinclined to buy...
Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible...
Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers.The...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cord And Discord Millennials may abandon old-school TV, but...
Demand-side platform (DSP) DataXu hired former 4As exec Peter Kosmala as its VP of platform solutions, the company said Friday.With...