McCann Worldgroup has always operated under an integrated agency model.The IPG-owned network, whose agencies include media agency UM, creative agency...
Digital Marketing News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MeTube YouTube is sweetening the pot for publishers by...
Rubicon Project has been steadily lowering its take rate over the past year to make its tech more appealing to...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as...
Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business...
Pandora’s active listeners in Q2 declined 2.7% YoY to 76 million, the company reported on its Monday earnings call. That’s...
Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alexa, Buy Me An Ad The industry has long...
Even vendors need vendors.On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri...