Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Hold The Bun McDonald’s is slashing the number of creative...
Digital Marketing News
Two years ago Hearts & Science didn't exist. Today, it employs more than 500 to serve an expanding roster that...
Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The mobile data platform Segment on Thursday announced a $64 million Series C round led by the Y Combinator Continuity...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. AI Push Alphabet is launching a venture fund within Google...
Advertisers and agencies can now buy ads on the Facebook Messenger home screen – but they lack the necessary levers to...
The result of NBCUniversal’s 2017-2018 upfront: Bookings volume increased by 8% to nearly $6.5 billion, according to the company.Although total...
For smaller publishers or influencers, ad revenue isn’t always the strongest path to monetization.Many want direct relationships with consumers. They...