“Managing the Data" is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. In...
Digital Marketing News
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Different Direction Procter & Gamble’s preferred demand-side platform AudienceScience is laying...
Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list.Nearly 20 researchers from around the country...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Pulpix, a video platform that aims to increase the time consumers spend on publishers’ properties, has raised $850,000 in "pre-seed"...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Connected TV Ads: Exhausting A recent Toyota campaign marked the first...