Facebook is trying to reset its relationship status with publishers from frenemy to friend.“That is an area we can do...
Digital Marketing News
Despite the perception that over-the-top TV (OTT) supports digital ad-buying tactics – like dynamic insertion and targeting at scale –...
Hokey, funny car dealer ads dominate local TV broadcasts for a reason: They work. But auto dealers like Rick Ricart...
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Face Of News Facebook introduced its Journalism Project, a program...
In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he...
Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the...
Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear...
Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile...