Snap is seeing a nice bump from performance advertisers.The platform said Tuesday that its revenues from direct-response buyers doubled over...
Digital Marketing News
On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID)...
Twitter is angling for its sliver of the performance advertising pie dominated by Facebook and Google.A top priority for the...
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable.The writing has been on the wall since February, when AT&T’s $85...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Krafty Move Kraft Heinz CEO Bernardo Hees will leave...
Despite ad tech consolidation, the Lumascape isn’t shrinking, and it’s tough even for agencies to help their clients find the...
Many broadcasters spent the past decade on a quest for scale, with a major spike in local station M&A last...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...