Healthline Media embarked on the road to recovery by taking a content-focused approach to health information. The profitable company racked...
Digital Marketing News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Best Of A BAM Lot BAMTech, recently rebranded as Disney...
WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic.“When Xaxis was started it was very...
When people join a browser-based video conference call, their top worry is usually whether their hair looks OK.But there’s a...
Traditionally, a company like TIBCO, which sells integration and analytics software, thrives on events and field sales, where company reps...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Smart Bricks US retailers are upgrading their in-store tech to...
One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk...
Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked...
Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party...
BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial.But its cookie-dependent data-management platform (DMP) had...