A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would...
Digital Marketing News
BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down On Digital Media It was a tough week...
OpenX signed a five-year deal with Google Cloud Platform worth more than $110 million that will move its infrastructure completely...
After more than a year in beta, Facebook is letting advertisers use third-party vendors to manage brand safety on its...
Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive...
This article was produced in partnership with MoPub. As time spent in mobile apps continues to soar, in-app ad spend...