After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox...
Digital TV and Video
Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a...
In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is...
Amazon wants to own a greater chunk of the video supply chain.Its cloud division, Amazon Web Services, released a suite...
For video service Crunchyroll, finding the right mix of ads and subscriptions is critical for ensuring long-term success in the...
For large CPG brands like Conagra that typically generate the most awareness through mass reach, hyperpersonalized video creative hasn’t always...
The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned.CEO John Roland is "stepping...
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure.Nielsen hopes to remove some of the difficulty gauging...
Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the...
The two-year-old TV startup Adcuratio is rolling out a platform in Q1 2018 that lets marketers dynamically swap and insert...