Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape

Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience. A4, which launched in April, is an advanced TV product designed to position ads across digital and connected TV screens on both local and national inventory. A4’s data, which comes from Altice USA subscribers, allowsContinue reading »

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SpotX Partners With Dentsu’s CCI to Bring Its Tech to Japanese Broadcasters

SpotX has teamed up with Dentsu’s Cyber Communications Inc. to make its video ad-serving platform available to domestic broadcasters in Japan, the company said Monday. Since almost all publishers in Japan work with CCI-affiliated companies to buy ads, the move will give SpotX access to the Japanese market. CCI is a digital-focused subsidiary of DentsuContinue reading »

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ComScore and Networks Team Up to Tackle Video’s Measurement Problem

ComScore said Tuesday that it has teamed up with GroupM and several TV networks to launch a beta product called comScore Campaign Ratings this fall, which will provide advertisers with deduplicated measurements across all video platforms. The pilot program is designed to be a consolidated metric that can accurately measure across linear, desktop, mobile andContinue reading »

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With Comcast Out, Disney Gets Fox Assets – And Control Over Hulu

Disney is about to get its own happily ever after with Hulu. Comcast has dropped out of its bidding war for most of Fox’s assets, conceding it to Disney. Disney and Fox shareholders are expected to approve the deal on July 27, USA Today reported. Disney will also gain access to Fox’s Star India networkContinue reading »

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OTT Audience Growth Is Explosive, But It’s Challenged By Silos (And More Silos)

OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement and fill rates. At A&E Networks, OTT’s share of audience is up 150% compared with decreases in engagement across desktop and mobile. At Bloomberg, 30% of its OTT audiences watch for 30 minutes or moreContinue reading »

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VideoAmp Acquires a Clean-Up Crew For TV Data

Video ad startup VideoAmp said Wednesday it has acquired Boston-based data processor IronGrid and partnered with Vizio’s TV data-selling unit, Inscape. VideoAmp hopes to use IronGrid’s data processing powers and its Inscape partnership to strengthen its privacy-compliant household ID based on TV data. Terms of the IronGrid sale were not disclosed, though the company isContinue reading »

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Innovid Joins Google Measurement Partners, Makes Plea For VAST

Innovid customers will now get to measure their YouTube video ads, thanks to a partnership with Google that was revealed Tuesday. The video advertising platform has joined more than 20 other vendors in the Google Measurement Partners program, an initiative that launched last week to allow outside parties – including comScore, DoubleVerify and Nielsen – to evaluateContinue reading »

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FreeWheel And Operative Launch Initiative To Bridge The Buying Gap Between Digital And Addressable TV

FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy digital and addressable TV inventory in one place. NBCU is the first media brand to sign on. Traditionally, ad sales on linear TV and digital have been very separate processes with very different measurements. SinceContinue reading »

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MRC’s Video Measurement Guidelines Address OTT For The First Time

The Media Rating Council is officially down with OTT. On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines, which advises on server-side ad insertion (SSAI) and OTT platforms for the first time. Video vendors struggle to measure ad impressions across OTT since the landscape is vast and convoluted.Continue reading »

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Roku Lets Publishers Sell Inventory Using Its Audience Data

Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact with the OTT device. The new marketplace allows publishers to match their audiences with Roku’s. The device’s first-party data also provides behavioral insights – such as what content Roku users search for or how muchContinue reading »

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