Roku’s $151 Million In Q4 Platform Revenue Illustrates Rising Adoption Of Connected TV

Marketers were slow to move their advertising dollars from desktop to mobile, but they are transitioning to connected TV more quickly, according to Roku CEO Anthony Wood. Advertisers’ quick adoption of connected TV contributed to its $151 million in Q4 platform revenue.Total revenue totaled $275.7 million. Next year, Roku expects more than $1 billion inContinue reading »

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After Buying Sorenson Media, Nielsen’s Addressable Ads Strategy Starts On Smart TVs

Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement company has formally launched a new unit: the Nielsen Advanced Video Advertising Group. That group consists of Gracenote, which was acquired in 2016 for $560Continue reading »

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NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes

NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The Upside” was guaranteed based on ticket sales and, secondarily, show time searches, the broadcast giant said Friday. Comscore will measure viewership data and tie it to ticket sales from Fandango,Continue reading »

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Disney Girds For The Streaming Wars With Its Checkbook

Carving out a spot in the ever-crowded direct-to-consumer streaming market is an expensive proposition – and Disney is ready to spend. DTC is “a bet on the future of this business,” Disney CEO Bob Iger told investors on Tuesday, the equivalent of pouring money into building a theme park. “We are deploying capital so that theContinue reading »

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DirecTV Now’s Losses, Xandr’s Growth, And Other Hotspots From AT&T’s Earnings Call

AT&T is juggling a lot of business units at the crossroads of media, advertising and communications. Here are three takeaways from the company’s Q4 2018 earnings call on Wednesday that you can bring to the water cooler. DirecTV Now lost subscribers … but it’s all part of the plan? When AT&T scaled back on promotionsContinue reading »

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NBCU Will Use FreeWheel To Traffic Its Linear And Digital Inventory. Is Converged Buying Nigh?

Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail, it helps if the ad inventory is trafficked through the same system. So in the spirit of unification, the video ad server FreeWheel said Wednesday that it will handle decisioning for NBCUniversal’s digital and linearContinue reading »

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Telaria To Power Hulu’s PMP, Automating Big Screen Ads

Remember when Hulu opened its automated private marketplace at the beginning of 2019? Turns out Telaria is the vendor that’s powering it. As part of a two-year deal, Hulu will use Telaria’s tech to enable its PMP for advertising across all screens, the video ad platform said Wednesday – from the big one in theContinue reading »

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NBCU Reveals New Details About Its Direct-to-Consumer Streaming Service

NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan their direct-to-consumer (DTC) streaming services. On Monday, the broadcast titan said it will launch its yet-to-be-named streaming service in early 2020. The service will provide ad-supported content to pay-TV subscribers, including 90 million Comcast-connected homes in the United StatesContinue reading »

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Amazon’s New Ad-Supported Video Channel Freedive Could Challenge Facebook And Google

Amazon’s release Thursday at CES of a free, ad-supported streaming video channel called IMDB Freedive could provide an opportunity for the digital giant to exhibit its targeting capabilities and pose a real threat to the Facebook-Google duopoly. Freedive is currently available on Amazon Fire devices and through Amazon’s desktop site. With about 50 million FireContinue reading »

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Nielsen Releases ‘Bird Box’ Ratings As SVOD Measurement Comes Into Focus

Nielsen went public with ratings for the Netflix hit film “Bird Box” on Tuesday, estimating that the blockbuster (so to speak) attracted 26 million US viewers in its first week. But wait, didn’t Netflix say 45 million accounts watched “Bird Box” in the first seven days? Netflix rarely discloses specific viewership numbers for any content,Continue reading »

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