Starting this week, luxury bedding startup Boll & Branch will add TV to its marketing mix, joining many other direct-to-consumer...
Digital TV and Video
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal...
A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic...
At AdExchanger’s Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney’s SVP of advertising solutions and performance...
“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on...
Apple entered the streaming and original content space with a flourish at a special upfront-like event in Cupertino on Monday....
Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a...
Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle....
FreeWheel, the Comcast-owned video ad tech company, hosted its first television upfront on Wednesday and is mounting a campaign to...
Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...