The programmatic video ad tech provider Telaria earned $55.2 million in 2018, up 26% from the year before, with total...
Digital TV and Video
Marketers were slow to move their advertising dollars from desktop to mobile, but they are transitioning to connected TV more...
Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson...
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign...
Carving out a spot in the ever-crowded direct-to-consumer streaming market is an expensive proposition – and Disney is ready to spend....
AT&T is juggling a lot of business units at the crossroads of media, advertising and communications. Here are three takeaways...
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...
Remember when Hulu opened its automated private marketplace at the beginning of 2019? Turns out Telaria is the vendor that’s...
NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan their direct-to-consumer (DTC) streaming...
Amazon’s release Thursday at CES of a free, ad-supported streaming video channel called IMDB Freedive could provide an opportunity for...