OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement...
Digital TV and Video
Video ad startup VideoAmp said Wednesday it has acquired Boston-based data processor IronGrid and partnered with Vizio’s TV data-selling unit,...
Innovid customers will now get to measure their YouTube video ads, thanks to a partnership with Google that was revealed...
FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy...
The Media Rating Council is officially down with OTT.On Friday, the group released an updated version of its Digital Video...
Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact...
Extreme Reach co-founder Tim Conley is officially the company’s new CEO, the video ad platform said Tuesday.Conley previously served as...
At Turner, Jesse Redniss is the data oracle.As newly appointed EVP of data strategy and product innovation, Redniss leads a...
AT&T defended its acquisition of Time Warner in court by saying it needed to compete against digital giants like Facebook...
Why would a consumer device giant like Samsung want to get into media sales?It seems implausible and yet that’s what...