On Wednesday, Comcast Technology Solutions (CTS), a division of Comcast Cable, rolled out the beta version of a self-serve platform...
digital video
Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion.The round, announced Wednesday, was...
Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle....
Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology.The deal, which closed...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Justifying $22B The Wall Street Journal does a post-mortem...
This isn’t a test: Data-driven TV planning is finally having its moment.About 15-17% of advertisers in the US already regularly...
Wine brand Josh Cellars doesn’t have a taste for traditional media.“We made a choice to stay away from broadcast TV...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.As big brands seeking younger audiences move TV budgets online, some...