Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members.Past campaigns used emails sent to top...
DigitasLBI
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Brands want high-quality mobile inventory – but they don’t have a standard way to define it, they can’t effectively measure...