Could addressable ads for live nationally broadcast linear TV be coming soon? Incremental progress in that direction happened Thursday when...
DISH
In what has been a challenging year for many masterheads – the closure of the New Zealand arm of Bauer...
In what has been a challenging year for many masterheads – the closure of the New Zealand arm of Bauer...
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018...
Dish and Sling TV are joining Comscore’s cross-platform measurement solution in beta, their parent company, Dish Media, said Thursday.Dish Media...
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s...
Advertisers on Dish’s video-on-demand service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on...
When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to...
Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital...