Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network),...
DMP
As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with...
On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP)...
Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers.The subscription-based Salesforce Data...
While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its...
Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business...
Nielsen’s specialty is media measurement, not mar tech.But a slew of new Nielsen Marketing Cloud wins may help change that...
Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves...
Socius makes its easy to include advertisers with native ads a as well as sponsored stories. Recently Socius has raised...