Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad...
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The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the...
Woolworths New Zealand, in partnership with M+C Saatchi and dentsu, has launched a new campaign celebrating the simplicity and freedom...
Traffic is down, but publisher content is still driving purchases. Partnerize's new attribution model lets publishers see what's working and...
What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in...
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it...
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it...
Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers....
The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling...
Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap...