Growing up in rural southern Italy, town festivals honoring various saints or traditions were a recurring delight. My grandfather or...
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Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which...
Taco Bell has the power to take over on social media, and it's time to taco bout it. CMO Taylor...
The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver's...
Over the last 14 years, Walking Dead chief content officer Scott Gimple has built one of the most formidable franchises...
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the...
No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Buying It There’s been a burst of...
After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms...
Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media...