Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data...
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Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching...
The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing. ...
Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms,...
Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with...
For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands...
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend...
OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have...
Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account...
Since 2018, which is when California first passed the California Consumer Privacy Act, 18 other US states have enacted their...