If this was ever a discreet, below-the-radar trend--wearing adult diapers to live concerts so as not to miss a moment...
Don’t
The evolution of influencer marketing has brought unparalleled opportunities for brands. But it's also created some murky tactics, including undeclared...
Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data...
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching...
The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing. ...
Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms,...
Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with...
For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands...
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend...
OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have...