When it comes to influencers, leading brands are thinking small. They're turning to micro-influencers--real people with real influence. Although they...
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Sustainable consumer goods company Grove Collaborative has named Jennie Perry its new chief marketing officer as the $ 1.32 billion...
Angelic Vendette is the Vice President and Head of Marketing at Alo Yoga. She was formerly Head of Social Media...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
GroupM is forming the Media Inclusion Initiative to grow and support a diverse range of Black-owned media companies and creators...
As part of the Adweek Sustainability Playbook, NHL VP of Sustainable Infrastructure and Growth Initiatives Omar Mitchell shares how the...
American Express kicked off its first major global campaign since 2018 with a focus on its members. The financial services...
One of the many challenges facing automakers right now is acquainting potential buyers with the experience of driving or riding...
WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to...
It was a big week for media companies and their subscription businesses, with the numbers showing that 2020, while annus...