What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the...
Drives
AUCKLAND, Today: FirstCape, New Zealand’s largest wealth management entity, has unveiled its new brand, including a refreshed identity, positioning, and...
Over the past three months, The New York Times has been using generative artificial intelligence to align a brand's campaign...
WELLINGTON, Today: Indie agency Hemisphere, based in Te Whanganui-a-Tara Wellington and Tauranga Moana, has launched the campaign for the all-new...
MediaWorks recently revealed the effectiveness of brand impact of their Kellog’s Special K campaign on bus advertising. The campaign ran...
To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand...
No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers...
AUCKLAND, Today: Leading NZ media intelligence company Isentia has bolstered its TV and radio monitoring service, with the launch of...
To celebrate the arrival of two new generation Mazda SUVs, the CX-60 and the CX-90, Mazda New Zealand’s new brand...
Data from Mattress Firm's podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The...