This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a...
Drives
What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the...
AUCKLAND, Today: FirstCape, New Zealand’s largest wealth management entity, has unveiled its new brand, including a refreshed identity, positioning, and...
Over the past three months, The New York Times has been using generative artificial intelligence to align a brand's campaign...
WELLINGTON, Today: Indie agency Hemisphere, based in Te Whanganui-a-Tara Wellington and Tauranga Moana, has launched the campaign for the all-new...
MediaWorks recently revealed the effectiveness of brand impact of their Kellog’s Special K campaign on bus advertising. The campaign ran...
To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand...
No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers...
AUCKLAND, Today: Leading NZ media intelligence company Isentia has bolstered its TV and radio monitoring service, with the launch of...
To celebrate the arrival of two new generation Mazda SUVs, the CX-60 and the CX-90, Mazda New Zealand’s new brand...